A vacation rental is a serious investment, and in an increasingly competitive rental home market, you will need to do everything you can to leave a lasting impression on guests. Here are some ways to make your vacation home rental stand out from the crowd:
The adage, “finding your niche” is as applicable in the vacation home rental industry as in any other market. A successful rental business is based off a niche (i.e., appealing to a certain demographic at the exclusion of another). Trying to be everything for everybody will not be as successful, especially during the off-season when travelers are choosier about their accommodations. Be specific: what are some great attractions nearby? Tell them about the local ski area or the private beach access – why is your rental better?
High Standards are the new normal. Guests want to be pampered, and many times they are seeking out a superior home to their own residence. If you can go the extra mile, whether its WiFi access or complimentary use of your pickup – guests and bookings will take notice. Offering complimentary toiletries, or access to a Netflix account can also help your listing. These tiny steps will differentiate your rental from others.
Once you understand the unique needs of your market, you are in a great position to start highlighting the unique selling proposition of your property. As discussed, the vacation rental industry is saturated – which means you need to showcase the intrinsic value of your home by describing what sets it apart. Do you have a boat that guests can use? How about ATV’s, fishing gear or any other special amenity that your audience would appreciate. Some owners offer special amenities like a bounce house for kids or a golf cart to ride to the beach. Read some game room ideas for you vacation rental here.
Help out your guest as much as possible; the more information you prepare; the higher satisfaction level your guests will enjoy. Moreover, happy guests are more likely to leave positive reviews. Answer questions as quickly as possible and leave detailed instructions in your rental home.
Marketing a vacation rental takes consistent action. A great way is to create an account at one of the big vacation rental vacation websites. HomeEscape allows owners to list their properties for free, and allows guests to book without fees. Owners should take advantage of all marketing opportunities available, especially when they don't cost anything. The importance of social media and newsletters cannot be underscored. The more of a personal connection that you make with your guests, the more likely they will return and tell their friends about your rental.
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